What appeal could an iPhone possibly have to babies? Teens like the social connection. Kids like the games. Heck, toddlers like the interactive flashing lights and sounds.
But that’s not why babies are into iPhones.
It’s not like the baby in this photo is checking her email or posting on Facebook. She’s not on level 2822 of Candy Crush. She’s not using the newest gadget as a status symbol.
She doesn’t care whether it’s the latest and greatest. She doesn’t know how expensive it was. She has no concept of data plans or processing speed. The damn thing doesn’t even have to be on.
And yet…SOMETHING gave that gizmo a sense of what researchers call “increased utility” in that baby’s mind.
She is ignoring all the more interactive, flashier toys in favor of a flat rectangle.
She sees grown-ups staring at iPhones all day long. That’s why her brain automatically decides that they must be pretty interesting.
My book, TRUE Influence is a month old this week. In it, I teach all kinds of science-based influence techniques. But never underestimate the influence of your own example.
Social learning is deeply hard-wired into our brains. We take our cues from others – whether we care to admit it or not. Study after study has demonstrated the power of social influence even when it happens completely outside our conscious awareness.
Gandhi was right when he advised us to, “Be the change that you want to see in the world.”
So as you kick off 2018, let your example be your influence. Remember, someone is ALWAYS watching.