In high school, my biggest dream in life was to be a professional magician. I would practice my tricks in my room every single day and imagine what it would be like to be the next David Copperfield. It’s all fun and games until someone drops out of college.
I quickly racked up over $16,000 in credit card debt (which in today’s dollars is roughly $2.9 trillion. Well…it felt like that anyway) and I had to get a side job at the mall to afford my car, gas, insurance, and rent payments. I still lived at home, but my ever-pragmatic father was providing the tough love.
My magic career wasn’t taking off and I couldn’t understand it. By then I was getting pretty good. I mean, I wasn’t teleporting or anything, but I could do some crazy stuff with elastics. I performed at a few little kids’ birthday parties and one of the moms said I was swell.
Why hadn’t I been discovered by a super-famous talent agent? Where were all the television producers? Why wasn’t the world beating a path to my door?
Most businesses want to wow people too, right? They all talk about “exceeding expectations,” but when’s the last time you did something that made a customer or employee’s eyes bug out while they screamed “OH MY GOSH! STOP IT DAVID BLAINE!”?
Customer service? Customer satisfaction? What kind of lame goals are those? If you’re ever going to influence anyone to care about your product, or your company’s vision, or anything else, then you’re going to have to do better than that. You’re going to have to wow them. You’re going to have to do something new, different, or so amazing that they’re forced to sit up, lean forward, and take notice.
That’s why I parted ways with the largest publisher in the world. (Moron this later…) Continue reading →
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