How to Generate Sudden Interest in Old Ideas

Sudden interest.

It’s the stuff of legend.

Van Gogh died a broke and lonely man. Now he’s one of the most famous artists of all time.

By the time he was 35, all of Herman Melville’s books were out of print and he had only earned about $10,000 from writing in his entire lifetime. Moby Dick got its due acclaim about forty years later, after his death.

Similarly, only a small handful of Emily Dickinson’s poems were published during her lifetime.

Many forward-thinking individuals do not live to see their ideas catch on.

Today, I want to give you a way to create sudden interest in your idea. And preferably, BEFORE you die.

For the past few weeks, there has been sudden, unexplained interest in Magic Words. Here’s my recent sales chart:


My book hasn’t sold like this since it first came out…146 WEEKS AGO!

So, what’s the deal…why the sudden interest?

It turns out that another book with “Magic Words” in its subtitle has been selling very well. Online retailers began offering my book as an upsell and buyers are going for it.

There is a powerful lesson hidden in the psychology here. The customer is essentially saying, “Here’s a book that is similar to another book I already want. Therefore, I must want this book too.”

That’s the key for getting an idea to catch on. Make it similar to an idea they already accept.

Quick story to illustrate how you can use this principle of similarity to move your ideas forward.

The Lion King is a classic Disney movie that almost didn’t get made. The powers that be were having a hard time figuring out what to do with the script. They weren’t sure if they even liked it. Finally, someone used the principle of similarity…

“It’s like Hamlet, but with Lions.”


Suddenly, everything made sense. Suddenly, the script fell into place. Suddenly, there was INTEREST in getting the film made sooner rather than later.

Use the following formula to generating sudden interest in your own ideas…

“It’s like ___________, but/with/without/for/of _______________”

A few examples…

Dave and Busters: It’s like Chuck E Cheese for adults.

Sport Clips: They’re like Hooters, but for haircuts.

Instagram: It’s like Facebook, but with pictures.

Comment below with your own statement of similarity! Make me understand your business in one sentence.

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